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Good Marketing - Good Company

October 05, 2007

This morning on the way to the office I got a phone call from Allied Decals in Florida. They call on a regular basis - about once every 9-12 months to follow-up on an order that I placed several years ago just to make sure I'm still happy and the decals are doing what we wanted.

What they had printed for us (when I was at Royal Electric) were a bunch of "24 Hour Service" labels for equipment that had a reflective background. These looked great and make it easy for maintenance personnel to find the company's phone number if they were looking for an equipment problem in the dark.

Anyway, the company did a great job, the labels looked and worked great. I would recommend Allied Decals for any label job.

But the biggest thing to note is the power of making regular phone calls to existing, potential and old clients. If you are just waiting for the phone to ring you are probably leaving about 50% of your business results behind!

A couple hours a week of phone time will yield HUGE results.

Posted by David Brown at 08:43 AM|Permalink | TrackBacks (0)

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