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Fine-Tune Your Marketing Plan
Doug Dwyer makes a multitude of great points in his February column called Fine-Tune Your Marketing Plan.
Of particular interest is how he describes marketing as being integral to every part of the company, not just a collection of advertisements and sales collatoral.
Contractors as a whole do a very poor job of marketing and that causes many to leave hundreds of thousands of dollars in profit on the table each and every year.
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Favorite Book 2007
The Toyota Way is my favorite book for 2007. It had so many good ideas that I could not keep up and ended up reading it again and even buying the Field Book to go along with it.
Download Elegant Solutions from Change This which provides some highlights of the Toyota Production System. Too many ideas that are applicable to contractors to even count!
Recent Posts
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- Broken Buildings, Busted Budgets
- Cut the Fat
- Great Insights
- Sprint Wireless Cards / Dell Laptop / Field Connectivity
- Estimating Cost Data
- Cutting The Fat - Slow Down Survival Tips
- Good Marketing - Good Company
- Summit Technology Group - Client PR
- Work in Progress Class - Coming Soon!
- Workforce Quality or Management Quality?
Management Class Series
Training Modules Specifically Designed For Contractors
- Construction Documentation Overview
- Scheduling
- Project Pre-Planning Impacted Jobsite Productivity
- Production Tracking Customer Service & The Project Team
- Change Orders Talent - “People Processes”
- Profit Dynamics For Construction Contracts
- Cash Flow & The Project Team
- Priorities (Time Management For Construction)
- Construction Financial Basics
- Integrated Accounting & Operations
- Project Management Overview
- Process Documentation
- Effective Superintendent Processes
- Implementing A Project Management System
- Organizational Planning For Contractors
- Technology Systems For Contractors
- Excel for Contractors
