« Top 5 Reasons Why People Leave Their Jobs | Main | Customer Satisfaction For Contractors »

How To Improve Your Website - For Contractors

This month's Professional Remodeler had a great article by Jud Motsenbocker about using websites effectively for contractors.

The article is a great discussion with Terri King of Blue Canyon Construction and John Habermeier of Synergy Builders. Lots of great real-world advice on how to turn your website into a tool to both generate leads and help with the customer education / closing process.

John had a great comment that 35% of his total leads come in through the website and also had great insight on how to use the various web marketing services out there.

Terri built a great site to help educate customers including places where they can shop around and learn more about what they are about to purchase.

Terri, John and Jud all had some questions about SEO (Search Engine Optimization) which is basically how to get your page to rank higher on the search engines.

Well, if your website is www.abcconstruction.com and people are looking for ABC Construction chances are pretty good they will find it. More likely people are searching for something more like "remodel contractor, Chicago, IL"

It is important to design your website both for customers who already know your name and are in need of more information as well as for potential customers who are just looking for a contractor at this point in time. We are not in the website business but do care about how contractors market themselves and see a lot of mistakes made when it comes to websites. One thing we did get heavily involved in for one client project was SEO and even attended a conference specifically on the subject.

We summarized Search Engine Optimization from a contractor's perspective and hopefully this helps out a little with your website efforts.

Posted by David on February 2, 2007 12:35 PM|Permalink

TrackBack

TrackBack URL for this entry:
http://www.dbrownonline.com/mt/mt-tb.cgi/274