Contractor Failure Rates

February 28, 2007

why_contractors_fail_160.jpgLast week we did a session at the Electric West show on How Project Managers Can Increase Cash Flow. Cash flow is very critical for contractors and one of the slides I wanted to make to underscore this point was the failure rate of contractors. I knew it was high but wanted to do something that would bring attention to the subject.

In doing the research I came across a great website from the Surety Information Office that had a ton of good information on it.

One of the great things they had was a short paper called Why Do Contractors Fail? It brings up dozens of great points that any contractor can use as a checklist to build a stronger business.

Remember that surety companies bet their own money on your success or failure. They know a lot about the indicators that a contractor will fail. Having a good relationship with a surety is one of the best things a contractor can do to stay healthy.

Candels Consulting - Electrical Estimating Service

Companies that do take-offs and help prepare estimates can be effective for helping a contractor grow if they are managed properly. Definitely worth investigating if you believe you are in need of estimating help. www.candels-consulting.com

Selecting Construction Software

February 27, 2007

riverguide_construction_software_160.jpgThe other day one of the owners of RiverGuide, Inc. contacted us and invited us to their site to look around. I was quite impressed with the concept and focus of the site. Software selection in the construction industry is something that is extremely important yet few executives and owners spend the time necessary to really make a good selection.

One very useful resource on their site is a whitepaper called The Best Practices Guide to Selecting Construction Software.

I read this cover-to-cover this morning and it should be a must-read for ANYONE who is thinking about or who is implementing any construction software.

One of the key points they make is one we always try to get people to focus on. Figure out your company work processes first, then figure out whether the software can support those processes.

If you are talking to the sales person and they can only talk to you about "features" simply thank them for their time and find another sales person.

Processes and efficiency make money - features are relatively minor details. Too often we see software that was selected based on some "neat" features that are actually never used and in the grand scheme of the business they are not even part of any process that actually makes a profit.

This would be the equivelant of selecting an excavator based on how many stations the radio gets rather than focusing on the 2-3 things that really matter such as excavation capacity and hourly operating costs yielding a production per dollar number that can truly help you make a decision.

Some of the slides from our Integrated Operations& Accounting for Contractors training module that are appropriate to this point are below.

Joe Salimando - www.electricalcontractor.com

February 26, 2007

Last week I was at the Electric West show and met Joe - he was a wealth of knowledge about all aspects of the construction industry, specifically the electrical industry. Well worth adding to your contacts:

Joe Salimando
EFJ Enterprises
PMB #683
11350 Random Hills Road, Suite 800
Fairfax, VA 22030
ecdotcom@gmail.com

You can find him on the web at

www.electricalcontractor.com

The Electrical Distribution Magazine (www.tedmag.com)
Rexel - Power Outlet Magazine, Publisher
Engineering Inc Magazine Articles
Partners In Progress (www.pinp.org), a SMACNA website
Energy User News (www.energyusernews.com) Articles
Electrical Contractor magazine (www.ecmag) - search on 'Salimando'

CFMA - 2006 Annual Construction Contractor Financial Survey

February 25, 2007

We constantly get asked by contractors how they compare financially to the industry.

We see wide variations in profitability between contractors based on experience, drive, systems, etc. on top of which market they are actually competing in. That information is valuable in helping our clients improve in one area or another.

Just as important is benchmarking against the rest of the industry.

Annually the Construction Financial Management Association (CFMA) does a survey that is extremely valuable for helping contractors benchmark themselves.

The 2006 Annual Financial Survey is available in PDF format online

Ability To Check Quality Of Contractors

February 24, 2007

Last week was a pretty hectic travel week that included dropping by the Electric West show in Long Beach to teach a class.

One of the best parts of the class was meeting Joe Salimando who is a writer and general industry expert covering the electrical industry for over two decades. Joe is a wealth of knowledge and should be in the Rolodex of ANYONE in the electrical industry.

His website blog at www.electricalcontractor.com has some great nuggets of information. One story that grabbed my attention this morning was an article about how someone finally got sick of poorly performing contractors that mis-treat vendors and subs. They launched a site (www.forinoreport.com) to help people rate the contractors they work for and keep others from getting into the same trouble.

The industry needs more people like Joe and Rocco to keep ourselves progressing in the right direction. The future of our industry lies in our ability to keep ourselves moving forward and progressive people like this are what it takes.

Bug of the Month Club

In the IT world there are people that actually dedicate themselves (for free) to finding and publishing every bug they can find for a specific piece of software.

There is some debate whether this is good or bad - I can see both sides.

Personally I think that when problems are exposed in a "big and loud" way it does put a lot of burden on people to fix them quickly and that stress causes a lot of short-term problems but in the end it forces people to rethink entire processes.

People by nature are typically complacent and therefore they don't like being pushed out of their comfort zones. Sometimes pushing people out of their comfort zones causes damage. Sometimes a company can not act fast enough and more damage is caused.

Of course people are going to think this is bad - but the upside is that it is making people (forcing them) to get very, very good and quick at fixing problems.

Rapid recognition and broadcasting of problems is probably the best thing that a company can go through even if it is painful in the short-term.

Read the complete article called "Time to End This Gimmick" online at www.darkreading.com if you are an IT Guru - if you are not an IT Guru just think about how to make every problem in your business stand out as if you had a team of people watching you every second and posting the problems in real-time.

Start fixing those problems and their root causes and you will have an amazing business.

Personality as a Prediction of Performance

An article in Professional Remodeler magazine called "Hire With Personality" discusses the use of personality profile tests such as Myers-Briggs, DiSC or Predictive Index when it comes to hiring people.

It's funny how much people in the construction industry get caught up in technical interviews when two of the biggest factors that will predict long-term success are personality and raw intelligence.

We were working with a client the other day as part of our Emerging Contractor Development (ECD) program and the topic was on recruiting. They were very focused on the techical aspects of the job but when we got down to rating their team and picked all the 'A' players the common traits they had were personality and intelligence while their actual experience varied greatly and compared equally to other people on the team who were 'C' players.

This highlighted how important personality and intelligence were to building their team and they set out changing the advertising and interview process to focus more heavily on these areas.

Linda Hanson - Business Development for Contractors

February 22, 2007

Linda Hanson is a management consultant, business speaker and writer. She is President of LLH Enterprises with offices in Dallas and Toronto. Linda can be reached at lhanson@llhenterprises.com

She recently got my attention through a great article in IEC Insights magazine - unfortunately the article is not available online but several of her other articles are available on her website at www.llhenterprises.com

Cash Flow - Collecting Accounts Receivable

February 21, 2007

Bob Ring from Meyer & Depew Co. made some great points in a couple articles called:

Collect Accounts Receivable Fast Part 1

Collect Accounts Receivable Fast Part 2

Based on statistics about how many contractors fail each year about 14 contractors will fail in the next hour - many of these failures are due to cash flow issues. Do not underestimate the importance of cash flow for contractors.

Wal-Smart

I have not yet read the book Wal-Smart that John Moore discusses in his recent post called The DNA of Wal-Mart but can say that I've read other books that outline both the good and bad points of the Wal-Mart strategy.

The bottom-line is that many (all) of the things that Wal-Mart is coming under fire for today are only visible because they have become the employer of over 1,000,000 people.

If any of these same tactics were employed by a local business with 1-5, even 100 stores they would not be seen as negatives but rather extremely good, smart business.

The challenge that any business has is that when it gets to be a certain size the "rules" change - no different than IBM or Microsoft. The problem is that for a business to become truly great it needs to have some key traits burned into its DNA and that DNA is hard to change once the "rules" change.

Wanting to "put a PC on everyone's desk and own the operating system" is considered bravado by an excited company founder when the company is growing and few people understand what a PC is.

Burn that DNA into the company, work hard, add in a little luck and that same quote 20 years later when Microsoft really did own 95%+ of the PC market became the focus of anti-trust violations.

Wal-Mart is feeling similar things today that many great companies in the past have also felt. Don't let the negativity that dominates the news today cloud your judgement and keep you from taking away the truly great ideas that Wal-Mart brings to the table.

Maintenance Agreements

February 20, 2007

Adams Hudson of Hudson, Ink makes some great points in this article about Maintenance Agreements. Though this article is geared toward HVAC contractors almost any contractor can structure part of their business to focus on long-term recurring service contracts.

These may not seem like that big of a deal when you could be looking at millions of dollars in revenue from the next "big" project but when it comes to running a business building up a base of these "little" maintenance contracts is the smartest thing you can do.

Having regular work that can be done at any time (helps with scheduling) and is paid in advance (cash flow) and is recurring (no marketing / bid costs after first sale) and at the same time helps you sell project work.

Adams always has great ideas on marketing. Some of his past articles from Contracting Business can be found here and his website is www.hudsonink.com

The ABC's of Building a New Market or Business

February 19, 2007

CFO Magazine and Edward Teach had a great article about what works and what does not work when an existing business is trying to expand into a new market or start different type of business.

The article titled First, Forget What Works is based on the book Ten Rules for Strategic Innovators: From Idea to Execution and discusses several key points including both the need to forget the existing paradigms (to build something new and really be innovative) while borrowing resources and knowledge that gives the new venture a competitive advantage.

This balance is difficult to attain and the companies that master this balance will be more successful with starting up in new markets.

Contractors often under estimate how difficult starting a new market is - this article is a must read for any contractor looking to expand their business.

Non-Residential Growth Continues 2007 (Buidling Design+Construction)

February 18, 2007

Report from Building Design+Construction shows that non-residential construction will continue to grow in 2007.

Article builds on prior article describing 2006 conditions for construction.

2007 Construction Outlook - Contractor Tools & Supplies Magazine

February 17, 2007

Summary of survey by Contractor Tools and Supplies magazine outlining growth and changes in 2007 for the construction market

2007 Innovators (Professional Remodeler)

February 16, 2007

It's always good to learn what others are doing to innovate. This article is short and highlights 8 innovative companies using ideas that could easily be transferred to any other construction industry.

2007 Remodeling Company Innovators

Emerging Themes In Retail Development 2007

Complete article about 5 trends in the retail market by Building Design+Construction magazine

The Benefits of Adversity

February 15, 2007

Doug Dwyer (www.dwyergroup.com) brings us a great story about how adversity can go a long ways towards helping build a solid business or career.

There was a study once that showed strong leaders are built by either very good experiences or very bad experiences - the middle ground does not build strong leaders and only strong leaders can build strong companies.

Building a business is about building yourself and your team. Make sure you build systems in place where no one in the company is isolated from the challenges of the market place. Let the market place provide the highs and lows that build leaders. Don't isolate your team from the challenges of marketing, competition, cash flow or profitability. Let them learn from the experiences. You will lose people - you want to lose those people. The people who remain are the ones who will build your company.

The Genius of the Five Why's

Such a simple concept....

So sad that it is not used more widely...

I wonder if it is because construction is dominated by type 'A' personalities and asking a questions is seen as a sign of weakness...

If asking one question is a sign of weakness then asking five questions must be utter incompetence...

I wonder if this is why we routinely see the people with LESS experience actually achieving better production once they are shown the basics of a Production Tracking system...

Perhaps it is because they are still asking why...

Read more about asking why...

Retaining Good Employees Takes Commitment

February 13, 2007

Excellent interview with F. Leigh Branham of Keeping the People, Inc.

There are a lot of great points made about how the construction industry treats people and often fails to do the basic things required to retain top talent.

One of the questions we get asked a lot is about compensation or bonus programs, what we have seen, what works, what does not, etc.

Mr. Branham makes a great point by calling it C-A-R: Challenge-Acheivement-Reward

I can not think of a better phrase for this and was just telling a client last night about using this strategy to provide bonuses and rapid feedback.

You can not expect results to be driven off of some formula based on company profitability that rewards each person in the company some little slice of those profits.

When you hand an electrician a check for $200 for a job that they worked on which closed out 6 months ago you have done nothing at all to drive performance.

On the other hand let's look at something that could truly drive performance. Let's say we had to hang light fixtures and there were 1,000 of them.

Per the estimate each fixture was suppose to be installed in 30 minutes - for a total of 500 man hours.

At this point in the job we look at the job cost report and see that we have already spent 40 hours just receiving and moving the fixtures around the jobsite, leaving 460 hours to actually install them.

Do a quick estimate of how long it will take to troubleshoot and punch list the inevitable minor problems such as bad ballasts and lamps that you will have with 1,000 fixtures, let's say we take out another 30 man hours.

That leaves us with 430 man hours to get these 1,000 fixtures installed.

Some quick math tells us that we need to get 18.6 (19) fixtures per day, per person installed.

We know that only 65% of the time we spend 'working' is spend on actual installation during the average construction day so we have lots of room for improvement and can easily set stretch goals a little high - 20% or 25% increased productivity is not an unrealistic goal.

Let's set the daily goal per-person for these fixtures at 23 fixtures and set up a little reward / competion system.

You have a four person crew working on this so it should take just over 2 weeks to complete (1,000 / 23 / 4 = 11 Days)

Step 1: Simple visual measuring devices are the key to good process improvement. People are naturally competitive. Put up a piece of sheetrock by the gang box or trailer and write the total fixture goal (1,000) and the total expected per person, per-day (23) on there.

Step 2: Make a simple table showing the four people down one side and the days across the top where they can write in the number of fixtures they installed daily.

Step 3: Setup short and long-term rewards. The short-term reward is that you buy lunch the following day for everyone who makes their daily goal. The long-term reward is that they can go home (with pay) early on Friday (day 10) if they get all 1,000 fixtures installed.

Step 4: Communicate this with everyone on the team

Step 5: Be a cheerleader - your job as leader is to MAKE everyone successful

Let's look at the math on this:

Let's say that setting this whole thing up and staying on top of the crew, being head cheerleader, etc. cost you 10 man hours. You had already spent 40 hours on logistics and planned for another 30 hours on misc. punch and inspection time.

You will have bought lunch for your crew every day for 10 days - about $320 or so.

If the crew really knocked stuff out they may have gotten to go home early on that Friday - or not had to come in at all depending on how much they accomplished. In any case they got rewarded and got a feeling of accomplishment.

If you are able to accomplish the goals outlined including sending the crew home early with pay you will have spent 400 hours out of a 500 hour budget - saving 100 man hours at a cost of $320. That's a good investment if I've ever seen one!

Even if you failed to meet the finish by Friday goal and worked the 11th day to finish up you would have spent 432 out of 500 hours, still saving 68 hours at a cost of buying lunch every day and making the work day fun.

People do really innovative things if given the chance and the productivity level in construction is so low that you can really beat the budget by an amazing amount if you get creative.


EWHotspots.com - Electrical Market Data

A good source of consolidated market data geared towards the electrical industry but containing information that is applicable to many contractors who may be doing market research or creating business plans.

Site includes reports by area including:

Electrical Product Sales Report
Building Permit Summary Report
Population Projection Report
Household / Housing Unit Statistics
Demographic Summaries

Learn more at www.ewhotspots.com

Building Information Modeling (BIM) Update

This morning I just saw two great articles in Building Design+Construction magazine talking about developments in Building Information Modeling (BIM) which will have a huge impact on the entire construction process.

BIM Software Integrates RSMeans for Project Costing - imagine that - designers actually being able to figure out how much things cost while they are designing!

Steel Teams Lead The Way Toward 3-D Integration - great article that points to actual dollars saved on a project through planning - Saved $400,000!

Pre-planning construction projects will always save you money. The BIM and 3D CAD applications are just the latest tools for helping this process out.

The Commercial Modular Market Remains Strong

February 12, 2007

Summary of the $3.5 billion dollar modular building market as of December 2006 - complete article by Building Design & Construction

Top Ten Ways to Increase Cash Flow

Inadequate cash flow kills more construction companies than any other problem. A recent article in EC&M Magazine highlights Top Ten Ways to Increase Cash Flow for contractors.

This article was derived from one of our training modules called "Cash Flow and the Project Team" which is designed to train everyone on the project team including estimators, project managers, purchasing agents, foremen and crew leaders about what cash flow is and how they can help improve it.

For the 2006 Dexter+Chaney user conference we did a similar presentation and the slides are below.

Coming up on February 21st we will be giving another similar presentation at Electric West.

Please contact us for more information about any of these events or if you are interested in talking about how we can help work with your project team to improve cash flow.

Jim Adrian (Adrian International) Construction Productivity Expert

February 11, 2007

Yesterday I was having lunch with a client and he said that after reading a book by Jim Adrian on construction productivity it helped him put together a claim for over $100,000 in lost productivity. I'm always interested in anyone or anything that can help improve labor productivity on a jobsite.

Dr. James Adrian
Adrian International LLC
5317 N. Woodview Ave.
Peoria, IL 61614
jadrian@insightbb.com
http://hilltop.bradley.edu/~jadrian/

Jim has written over a dozen books, speaks regularly on the subject of construction productivity, consults on major projects and authors a great newsletter. I just finished reading one newsletter article called "Five Leadership Skills for Implementing Productivity Improvement" which makes several great points that really stood out.

First of all, construction productivity is not about a one-shot, quick fix. It takes time to put the systems and culture in place. Leaders have to be aware of this and commit to a long-term plan for improvement. We often see contractors jump into a new market area and take losses of hundreds of thousands, even millions of dollars and calling it all "learning curve" but that same contractor will turn around and send three people to a seminar and expect instant fixes.

Secondly Jim points to a study that showed 7% of the time spent by craftspeople is waiting for further instructions from their supervisors on what to do next. Putting this into a quantifiable perspective on a 15,000 man hour project this equates to wasting about $50,000 just waiting for instructions on what to do next. A solid project pre-planning process can help minimize this as well as using a very simple tool we call the Project Action Items list which the foreman or superintendent makes up daily and provides to everyone on the crew. If there is enough work clearly laid-out and materials are available craftspeople will all perform. Always having a plan 'B' will keep productivity high even when the inevitable unforeseen changes come along.

The third of many great points is that there are two ways of dealing with problems - one is to react to them and become a victim. The other is to proactively deal with them and keep the project on track. Rain? Reorganize the schedule. Bad plans? Get very proactive with RFI's including making your own suggestions to speed approval.

Overall there are too many positive ideas that Jim brings up to list. If he is anywhere near you speaking I highly suggest getting out to see him and at least a few of his books should be on your shelf.

Books by James J. Adrian

Construction Productivity
Construction Contracting
Construction Claims
Construction Estimating
Construction Accounting

When you are building a project you don't hesitate to bring in specialists for particular pieces of the project. Why is it any different when building your business? Often a highly specialized consultant can provide a huge impact whether it is in marketing, strategic planning help, "people processes," project management training or process documentation. This is a new category for the blog and will highlight various consultants specializing in the construciton industry.

Which Numbers To Look At?

February 10, 2007

Lawrence Snow (Lawrencesnow@comcast.net) provides a great look at how to use the correct numbers to manage with in his article "Are We Looking At The Right Numbers?" from Contracting Magazine.

Often contractors get caught up looking at the wrong numbers. Big buckets of numbers are just that - big buckets of numbers. No real decisions can be made from them. If you want to actually use numbers that mean something try breaking them down into their core components.

Don't bring a job cost report out to the site and show the foreman that they are over-budget on the 5,000 hour cost code for light fixtures. First of all, if you see it on the job cost report then it already happened and secondly there isn't enough detail in this cost code to make a difference.

You would get better results by looking at the fixtures that make up 70% of that budget (likely 3-4 types) and then having a "competition" for which team could install the most, tracking results daily.

Learn more - "Job Cost Variables (What Your Reports May Not Tell You)"

Construction IT Survey

February 09, 2007

EC&M Magazine ran a summary article based on the CFMA construction technology survey. The article provides some great points about where the industry is spending their money.

From personal experience I can honestly say that while technology investments may seem a little scary at times if they are done correctly IT systems will provide better returns than almost any other investment you can make.

Read the entire article "Survey Offers Insight into Construction IT"

2007 Survey of Electrical Contractors - By Electrical Contracting Products

February 08, 2007

Over 80% of responses indicate growth in 2007 for electrical contractors -

http://www.ecpzone.com/publication/article.jsp?pubId=1&id=2316

Kevin Dougherty - Kevlar Consulting

February 06, 2007

Kevin writes a variety of articles, provides training seminars and consulting for the construction industry.

Kevin L. Dougherty
1710 N Lake Shore Drive
Sarasota, FL. 34231
(714) 680-6585
(941) 926-0141 PHONE 2
SalesAcademy@verizon.net
www.kevinldougherty.com

He got my attention from his work with IEC and SMACNA. I'm just reading a great article he wrote called "21 Steps to More Profit" which is simple and to the point.


When you are building a project you don't hesitate to bring in specialists for particular pieces of the project. Why is it any different when building your business? Often a highly specialized consultant can provide a huge impact whether it is in marketing, strategic planning help, "people processes," project management training or process documentation. This is a new category for the blog and will highlight various consultants specializing in the construciton industry.

Top 100 Companies To Work For - How Contractors Rank...

Every year I look forward to seeing the issue of Fortune magazine that ranks the "Top 100 Companies to Work For" because I like to see how many construction industry companies make it onto the list.

This year is a serious disappointment with only three companies making it to the list and of those only Granite Construction being what I consider a hands-on, mainly direct-hire construction company.

Knowing that there are serious labor shortages facing the industry where a large amount of companies will be fighting for a finite number of qualified people I would expect that more attention would be paid to making our industry more exciting for employees.

COMPANY

RANK

WHAT MAKES IT SO GREAT?

David Weekley Homes

www.davidweekleyhomes.com

12

Founder David Weekley, whose messianic vision shaped the homebuilder's zany culture, allocates half his pay to charity.  Last year, after the company placed 24th on our list, all employees were given their birthday's off. 

Kimley-Horn & Assoc.

www.kimley-horn.com

28

At this engineering consultancy employees typically work 7:30 to 5:30 Mondays through Thursdays and leave at 11:30AM on Fridays.  And any employee can award a $50 on-the-spot bonus to a colleague.

PCL Construction

www.pcl.com

42

Employee ownership is the cornerstone of PCL, a Canadian construction company with nearly 200 job sites and offices in the U.S.  All shares are employee-owned, with no one allowed to control more than 5%

Granite Construction

www.graniteconstruction.com

56

The construction firm's employees applaud CEO Bill Dorey, who "isn't afraid to admit he doesn't know something."  There's no salary cap, but Dorey's salary is only ten times that of many heavy-construction-equipment operators.

Source:  Fortune Magazine Top 100 Companies To Work For List, January 2007 Issue



Construction Industry Outlook 2007

February 05, 2007

Just published by Construction Equipment Magazine and brought to our attention thanks to Jim Kissane and his Workforce Development blog.

2007 Construction Market Forecast

Our industry is facing huge workforce problems and Jim provides a fresh look at some of the issues. His blog is a must read for any construction company executive or owner.

Free Consulting

February 04, 2007

I just saw a quick article talking about a really, really simple way to get free high-end consulting services for your contracting business.

Steven Driscoll of Menold Construction & Restoration simply has the project manager meet with the customer 2-3 weeks after the installation is complete and just listen to what the customer has to say.

They then go back to the office, type up some notes and send them around.

That simple process provides way better information than any survey or outside consultant. When it comes to solving problems and making contractors better 50% of the problem is just identifying the problem, the other 50% is simply rolling up your sleeves and getting to work with a solution.

I can not stand it when a contractor calls us and wants us to do a survey to figure out "what is wrong." If you want an outside consultant to do a survey and print up a report that is procrastination at its best. Save your money because the report will just sit on your desk and gather dust (very expensive dust).

Do what Steven has done and just get out there to talk to your customers one-on-one. Those candid conversations will tell you everything that you need.

If you think you want an outside consultant use them for providing a potentially fresh eye, possibly helping identify the root cause of a problem and possibly use them to help solve a known problem but never, never hire a consultant to do a "survey" of your customers.

Electric Smarts - Contracting Profitably

February 03, 2007

A while ago Bill Floyd of ElectricSmarts commented on one of our articles (Pre-Planning Projects Means More Contractor Profits). That got us into a discussion on how contractors and distributors can work together to enhance profitability for both.

CLICK HERE:  

Open audio / video portion of interview on www.electricsmarts.com.  Look for Brain Bank and navigate to Contracting Profitably

The slides to go along with the audio are below

You can also download the Contracting Profitably slides in high-resolution if you want to use them in your company to help convey these points to your team or contact us for more information.

Customer Satisfaction For Contractors

I saw this short story on Seth Godin's blog this morning and it got me thinking about a formula I heard a long time ago regarding customer satisfaction.

Customer Satisfaction equals

the Perceived Value the customer receives from the product or service minus

the Cost to the customer for that product or service

This is so simple and so true - it has been part of my philosophy for negotiating projects and change orders ever since.


Why is this so hard to grasp for contractors? First of all it is because there is a serious lack of financial training at all levels in the construction industry. What little training there is centers around estimating where you figure out YOUR costs and then mark them up to create a "sell price."

The formula for customer satisfaction has NOTHING to do with what your costs are - it has to do with the cost to the customer.

If you want to make more money AND have happier customers then figure out how to raise "Perceived Value" at a greater rate than your costs.

How To Improve Your Website - For Contractors

February 02, 2007

This month's Professional Remodeler had a great article by Jud Motsenbocker about using websites effectively for contractors.

The article is a great discussion with Terri King of Blue Canyon Construction and John Habermeier of Synergy Builders. Lots of great real-world advice on how to turn your website into a tool to both generate leads and help with the customer education / closing process.

John had a great comment that 35% of his total leads come in through the website and also had great insight on how to use the various web marketing services out there.

Terri built a great site to help educate customers including places where they can shop around and learn more about what they are about to purchase.

Terri, John and Jud all had some questions about SEO (Search Engine Optimization) which is basically how to get your page to rank higher on the search engines.

Well, if your website is www.abcconstruction.com and people are looking for ABC Construction chances are pretty good they will find it. More likely people are searching for something more like "remodel contractor, Chicago, IL"

It is important to design your website both for customers who already know your name and are in need of more information as well as for potential customers who are just looking for a contractor at this point in time. We are not in the website business but do care about how contractors market themselves and see a lot of mistakes made when it comes to websites. One thing we did get heavily involved in for one client project was SEO and even attended a conference specifically on the subject.

We summarized Search Engine Optimization from a contractor's perspective and hopefully this helps out a little with your website efforts.

Top 5 Reasons Why People Leave Their Jobs

The January issue of Fortune Magazine brings us the annual 100 best places to work list. Other than being mildly offended that only a couple of construction companies made it into the running they also provided some good statistics from a survey on why people leave their jobs.

1 Better Compensation (Including Benefits Elsewhere)  

30%

   
2 Better Career Opportunity Elsewhere 27%    
3 Ready For New Experience 27%   75%
4 Dissatisfied With Career Opportunities At Present Job 21%    
5 Desire To Change Careers or Industries 16%    


The best I can tell numbers 2, 3 & 4 all have the same basic root cause. If you want to recruit and retain good people make sure (1) that your compensation package is at least at market levels and more importantly, (2) make sure that you offer exciting career opportunities for everyone in the company.

Remember that you don't have to find the opportunity necessarily exciting to you - but it has to be exciting to the people who will be looking at your company.

Why should someone work for ABC Construction versus XYZ Competitor?

If you can't answer that question clearly then you are wasting most of your recruiting money.

Answer that question and live the answer - good people will beat a path to your door.

CFMA - Construction Technology Overview

February 01, 2007

We do a variety of training both in groups and tailored for specific clients and are constantly adding to and refining our collection of slides that help communicate ideas. We have been experimenting with a tool called Slideshare that is used for online archiving of presentations. We are constantly seeking ways to share information more effectively to help contractors grow.

The slides below are from a presentation we did as part of a panel for the CFMA (Construction Financial Managers Association) that focused on the use of technology for contractors.



To download these slides and see other currently posted presentations go to http://www.dbrownmanagement.com/about_speaking.htm