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Yellow Pages Advertising
Adams Hudson writes another good column for Contractor Magazine regarding the use of Yellow Pages advertising. The response rate for advertising is not driven by size of the ad alone. If you are planning to spend a few thousand dollars on the ad then you may want to think about shifting more of the budget to design.
A well-designed, well-targeted marketing piece will produce the best ROI for your marketing dollars. Spending money on size and quantity will not always translate into revenue dollars.
Read more at - Change your Yellow Pages ad and Budget. Visit Adams' website at www.hudsonink.com for more articles on marketing for contractors. Remember that if you boost your service business it will help protect you from the volitility of the project market. It is better to have nickles trickling in from all over the city than it is to have a million dollars coming from a single source.
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Favorite Book 2007
The Toyota Way is my favorite book for 2007. It had so many good ideas that I could not keep up and ended up reading it again and even buying the Field Book to go along with it.
Download Elegant Solutions from Change This which provides some highlights of the Toyota Production System. Too many ideas that are applicable to contractors to even count!
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