"One Night Brand"

Alain Thys does a great job of telling a funny story about the difference between how a customer perceives your company when you are selling to them versus when they are actually doing business with you.

Contractors will all find this story very funny - but probably hitting close to home. Does everyone in your company treat the customer the same way throughout the sales and installation process? When you are doing submittals is your project engineer treating them as if they are a proposal to a very important potential customer? When you are turning out a bill are you paying the same attention to detail and customer service that you did when you presented them the initial proposal?

TrackBack

TrackBack URL for this entry:
http://www.dbrownonline.com/mt/mt-tb.cgi/252