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Great Marketing Idea For Service Contractors

I just saw an ad for NeighborMail which is a program offered by Armstrong Air for their dealers. It looks like what they do is send out a targeted direct mail piece for 20-30 houses immediately surrounding an installation you have already done.

This is geared towards HVAC and they manage the program for you but what if you tweaked it a little to use it for your own service business...

Imagine building a system so that everytime you did a service call or small project you logged into Sales Genie (www.salesgenie.com) or a similar database and got 20-30 contacts from neighboring businesses or homes.

Create a template mail-merge letter that includes a description of your services and highlights a project that you have just done, or are doing right in the neighborhood along with contact information to get an instant referral from your customer. Of course you would have to check with the customer for permission to use them as a referral but most customers will say yes.

This mailer goes out within 48 hours of you completing every job or service call. Many times people have a need to have work done and they are just procrastinating - just like many people would like to stop by and check in on a neighbor.

You can kill two birds with one stone - you are giving a neighbor a chance to stop by or call a friend and you are also getting your name in front of people.

Use a tagline on the outside of your envelope that says something like "Checkout The Project We Just Did For ______" or something along those lines.

I bet if you made this a habit after every service call or small project you would end up doubling your work in a matter of a couple years just by enhancing the word-of-mouth marketing that good service already generates.


You would then send out this letter to all the surrounding homes or businesses.

Posted by David on January 4, 2007 07:42 AM|Permalink

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