Value-Add Services Improving Relationships

Forbes magazine recently ran a story about how Home Depot is offering health insurance service to its many small business, contractor customers.

Programs like this can make incremental money for a company like Home Depot but their primary purpose is to build loyalty.

Could you build programs like this within your company? Focus on both your customers and your vendors or subcontractors.

Do you have good internal systems that you could share with your key vendors or subcontractors? Could you help them learn to operate their businesses more efficiently?

GE helps their suppliers streamline their processes - if your suppliers and subcontractors are more efficient doesn't that help you as well?

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