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10 Marketing Tips - Seth Godin

Seth's Blog: Top 10 Secrets of the Marketing Process

Fantastic summary that is applicable to every business - especially contractors. Few contractors actually "Market" their services. Bidding a job is not marketing!

A question I often get asked is about the profitability differences between contractors. I can't say that we have seen any particular niche of the construction market that is more or less profitable than another.

What we have seen is that the companies with more of a sales and marketing focus are typically more profitable regardless of how efficiently their operations seem to be.

Good marketing starts with good customer service, creating good stories and then spreading those stories. Everyone in your company is involved in this process from the estimator to the person processing lien releases or certified payroll reports.

Do not assume your customer service is as good as you think it is. Things often look far different from the provider side of the transaction than they do from the customer side.

Spend some time really trying to understand and improve your customer's experience and profits will follow.

Posted by David Brown on October 25, 2006 06:40 AM|Permalink

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