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Trademark Guidelines
This blog post by Guy Kawasaki is geared towards trademarks for web applications because technology is his realm but the advice is good for any other type of product / service trademark. Advice applies to general marketing as well as trademarking.
Whether trademarking applies to you or not there is great marketing advice here. Contractors should be more thoughtful when marketing their services - if you want to differentiate yourself in the market you can not use generic descriptions.
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Favorite Book 2007
The Toyota Way is my favorite book for 2007. It had so many good ideas that I could not keep up and ended up reading it again and even buying the Field Book to go along with it.
Download Elegant Solutions from Change This which provides some highlights of the Toyota Production System. Too many ideas that are applicable to contractors to even count!
Recent Posts
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- Broken Buildings, Busted Budgets
- Cut the Fat
- Great Insights
- Sprint Wireless Cards / Dell Laptop / Field Connectivity
- Estimating Cost Data
- Cutting The Fat - Slow Down Survival Tips
- Good Marketing - Good Company
- Summit Technology Group - Client PR
- Work in Progress Class - Coming Soon!
- Workforce Quality or Management Quality?
Management Class Series
Training Modules Specifically Designed For Contractors
- Construction Documentation Overview
- Scheduling
- Project Pre-Planning Impacted Jobsite Productivity
- Production Tracking Customer Service & The Project Team
- Change Orders Talent - “People Processes”
- Profit Dynamics For Construction Contracts
- Cash Flow & The Project Team
- Priorities (Time Management For Construction)
- Construction Financial Basics
- Integrated Accounting & Operations
- Project Management Overview
- Process Documentation
- Effective Superintendent Processes
- Implementing A Project Management System
- Organizational Planning For Contractors
- Technology Systems For Contractors
- Excel for Contractors
