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Maintenance Marketing For Contractors
As usual another great article by Adams Hudson - Make More by Marketing Maintenance.
There is a lot of money to be made from both the direct maintenance work as well as the additional work contractors gain just from being present in a facility on a regular basis. Almost any contractor can take advantage of this opportunity including homebuilders, electrical and mechanical contractors. There are industry franchises such as TEGG (electrical) and LINC (mechanical) that focus on structured system maintenance programs and with a little elbow grease almost any contractor can design their own maintenance programs for their customers.
It is not a quick process but building a base of 15-20% of your revenue on recurring maintenance contracts will provide stability through all market cycles. Remember that when people are spending less on new construction and remodels they are spending more on maintenance.
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Favorite Book 2007
The Toyota Way is my favorite book for 2007. It had so many good ideas that I could not keep up and ended up reading it again and even buying the Field Book to go along with it.
Download Elegant Solutions from Change This which provides some highlights of the Toyota Production System. Too many ideas that are applicable to contractors to even count!
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- Broken Buildings, Busted Budgets
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