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Changing World of Press Releases
Shift Communications is providing some great insights into the new world of public relations and press releases. With the internet and the rise of social networking sites, blogs, etc. it is important for businesses to understand the best way to get the message about their companies out there. Though contracting is typically a little behind the curve on things like this it is very important to at least get a rough primer in these ideas.
On their website they have a great guide called PR 2.0 Essentials that has great information and hundreds of links that let you explore the web and learn about different ways your company can be marketed. It is worth a few hours on a lazy Sunday afternoon to browse through this document and explore the links.
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Favorite Book 2007
The Toyota Way is my favorite book for 2007. It had so many good ideas that I could not keep up and ended up reading it again and even buying the Field Book to go along with it.
Download Elegant Solutions from Change This which provides some highlights of the Toyota Production System. Too many ideas that are applicable to contractors to even count!
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