A Brand Called You - 2006

It has been almost 10 years since Tom Peters wrote The Brand Called You for Fast Company magazine - this article had great insights on how to build your career and your company. The ideas are just as valid today as they were in 1997.

Recently on a long plane ride I was reading an issue of Forbes and they had an article about the rapper 50 Cent describing how he turned his life experiences (good and bad) into a clearly defined brand and the steps he continues to take to build that brand. The article is not about rap music - it is very much about business and brand building and is worth a few minutes of your time. Capitalist Rap.

TrackBack

TrackBack URL for this entry:
http://www.dbrownonline.com/mt/mt-tb.cgi/125