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Marketing for the Long Haul

Author & Date: Stanley F. Ehrlich 03/2003
Publication: Luxury Home Builder
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This is a common theme across almost all small and medium sized businesses. The owner usually got started by being technically good and was the Chief Marketing Officer that got the company started. As the organization grows the owner starts spending more time focused on operations and less on the marketing. Even later the owner starts spending most of their time focused on the other aspects of running the business such as the multitude of employment laws, taxes, compliance issues, internal operational items such as accounting, payroll and purchasing. The duties of marketing are usually some of the first to be handed off and the amount of time the owner spends focused on marketing usually becomes less and less the more the company grows.

This article is focused on the homebuilder and hits the very basics but is applicable to every service business. It will help you regain your focus on marketing and brand building and why those things are the most critical functions in your company regardless of what the daily fires are. You started your business by marketing and getting the best jobs. Use articles like this to spark thoughts and motivate your team to refocus on the important, not just the urgent.

Posted by David on August 16, 2005 05:05 PM|Permalink

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