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Campaign For Your Company

Author & Date: Meghan Haynes, 12/2003
Publication: Professional Remodeler
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This article highlights the success of Landmark Construction's use of custom printed campaign signs supporting various political agendas that include the company logo for brand recognition. When I first read this it immediately invoked the "Aha" moment. This is a great idea and is a lot cheaper than most other forms of brand building. If you support particular candidates and/or propositions that affect local businesses in positive way you could also follow-up with a letter to those businesses letting them know what your are doing to support a cause that affects their business.

Chances are pretty good that their existing contractor isn't going to such lengths to help them out. In your letter or phone call ask them if there is anywhere else that you may be able to place your signs related to the campaign. At worst you will have added another contact to your rolodex and at best you will be asked to bid on or do a job which gets you in the door. More information can be found regarding using similar networking tactics in the book Networking With Millionaires which I would highly recommend reading or listening to. Most of the book is geared towards professional services but enough ideas are applicable to contractors that I would definitely recommend it.

Posted by David on May 2, 2005 02:19 AM|Permalink

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